Case Study
The Advice Company
Industry
AI + Fintech
Solutions
Prototype
Workshops
UI Design
In today's market, it's crucial to comprehend customers' needs and pain points. As more investors shift towards self-directed investment strategies, there's an increasing demand for tailored financial guidance. I was tasked with guiding the design and testing of an AI-driven financial advice platform that incorporates real human expertise to meet these demands.
“Gev brought design thinking to our team and was incredibly effective, leading us through a series of workshops that helped us solidify our understanding of our customers' needs and pain points. He also helped us generate ideas and solutions we then tested in the market.
Nikki Bhatia
— Advice Co.
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