Helping founders solve big product design problems
i’ve helped Founders at ↓
.webp)
Services
Product Design
Websites
Branding
Prototyping
Development
Positioning
Design Systems
Strategy
Copywriting
See full list of SERVICES & CAPABILITIES below
Not just a designer.
I’m your partner.*
.webp)
* NON-BIG-AGENCY GUARANTEed
Working closely with your Developers and Project Managers to create excellent UX with sales appeal.
Without the expenses of a large team, office rent and a big retainer, your costs stay down while value increases.
Let’s talk →
Efficiency
& Value
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
You’ll get unlimited requests, workshops, weekly meetings and world-class design.
Intuitive
Products
We'll go from zero to one by thinking strategically about your business goals and delivering a common-sense product your clients will want to use.
Flexible
Collaboration
Communicating in the most transparent and direct ways to design a product in a reasonable time and at an affordable price.
Exclusive clients
We don’t just work with anyone, we focus on a few elite startups a year and only taking on clients that have excellent founders.
Solutions
for Startups
Product Design
Superior UX/UI
Product
Design
Strategy
User
Experience
Design (UX)
User
Interface
Design (UI)
Design
Thinking
Workshops
User
Research
Design
Systems
Wireframes
Personas
User
Journeys
Prototypes
Branding
From start to finish
Brand
Workshops
Brand &
Product
Positioning
Landing
Pages
Marketing
Websites
Pitch &
slide Decks
Logos &
Visual
Identity
Colors &
Typography
Social MEdia
Graphics
Messaging &
Copywriting
Icons &
illustrations
Platforms
Valued industries
AI and ML
Crypto &
Web3
Fintech
Biotech &
Health
Productivity
Platforms
Data
Platforms
Transportation
platforms
non-profit
organizations
clean
energy
social
good
Why smart teams go fractional
Approach
Fractional product and design teams bring the speed, depth, and flexibility that traditional agencies and full-time hires often can’t match:
Senior Talent
You work with the people doing the work—no account managers, no junior handoffs, no translation layers.
Speed, No Risk
You get strategic thinking and execution from day one—without the overhead, hiring delays, or long-term commitment of a full-time hire.
Speed, No Risk
You get strategic thinking and execution from day one—without the overhead, hiring delays, or long-term commitment of a full-time hire.
Built for Messy
Most agencies need defined scopes and timelines. We do our best work when things are messy—helping you shape the vision, test assumptions, and move fast when it matters.
Built for Messy
Most agencies need defined scopes and timelines. We do our best work when things are messy—helping you shape the vision, test assumptions, and move fast when it matters.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.
Fully Embedded
We join Slack. We ship weekly. We give feedback that improves the product, not just the pixels. We’re more like co-founders than vendors.

Photos by Rebecca Wood
Hello.
I’m Gev.
Fractional
Head of Design
One of the earliest lessons I learned was at Facebook in 2007. I was designing a photo contest for Gossip Girl and assumed people wouldn’t post photos online. Two days later, we had over half a million entries. That taught me to design for real behavior—not my own biases.
Years later, I led the design team at Konrad, mentoring designers now at Tesla, Google, and Spotify. But leading a big team wasn’t the goal. I wanted to go deeper—to help define what to build, not just design the screens. That shift pushed me out of the agency world and into startup trenches.
I started Gev Design to do the kind of work I’d want to hire myself for: embedded, strategic, and fast. We work directly with founders and product leads—no layers, no junior handoffs—and focus on building the right thing, clearly and quickly. It’s not just design. It’s upstream product thinking.

.webp)






